Consultancy project for British Airways'
online shopping website "Shopping the World"
Clients / Partners:
Perfect Image ltd / British Airways
Brief: To deconsruct the current system in terms of usability, branding and interface design and then propoese a set of clearly defined amendments based around:
• Competitor analysis
• Goal driven interaction
• E-commerce theory and practice
Solution: This project provided Perfect Image with the relevant insight to define British Airways' Shopping the World presence and to propose a solution that added value on a number of levels.
Back to portfolio
Silbo ltd has worked with British Airways on various projects since 2001 both as an in-house resource and as an external supplier. A full potrfolio of our work with British Airways will be online soon.