Band Driven Innovation

To many people the brand is really just a combination of colour scheme, logo and typeface who’s function it is to advertise, but a brand can be much more. Brand Driven Innovation is about how the core values of an organisation can be used help drive its innovation and creativity. For example:

For example:

  • Semantic Transformation: The act of conveying brand character using the medium of product and environments.
  • POST Sequence: Designing for People, Objectives, Strategies and Technologies
  • The Brand as lens: Using the brand to align internal and external influences.

Put simply as “Using the core values of an organisation as an internal mechanism for guiding creativity and design thinking”