LEGO® SERIOUS PLAY® (LSP) is a facilitation methodology created by the LEGO Group in the mid-1990s. The idea was conceived by Kjeld Kirk Kristiansen, the then CEO of LEGO, who wanted to unlock the creative potential of his employees and improve strategic planning processes. The methodology was developed in collaboration with Johan Roos and Bart Victor, professors at the International Institute for Management Development (IMD) in Switzerland.

The initial concept was to use LEGO bricks as a tool for business problem-solving and innovation. The tactile nature of the bricks allowed participants to build models that represented their ideas and thoughts, making abstract concepts more tangible and easier to discuss. This hands-on approach encouraged deeper engagement and more meaningful conversations.

In 2002, LEGO Serious Play was officially launched as a product and made available to organisations worldwide. It quickly gained popularity in various sectors, including business, education, and community development. The methodology has been used for team building, strategic planning, and fostering creativity and innovation.

Over the years, LSP has evolved and expanded, with certified facilitators now offering workshops globally. Its success lies in its ability to break down hierarchical barriers, promote collaboration, and unlock the creative potential of individuals and teams.

Developed by the LEGO Group, this approach utilises LEGO bricks as a medium for participants to build and share their ideas, insights, and solutions in a tangible and visual manner.

The core principle of LEGO Serious Play is that everyone has the potential to contribute to the conversation, regardless of their role or background. By engaging in this playful yet structured process, participants are encouraged to think more freely and express their thoughts in a way that traditional methods may not allow. This leads to a deeper understanding of the issues at hand and promotes a more inclusive and collaborative environment.

One of the key benefits of LEGO Serious Play is its ability to unlock creativity and innovation. The tactile nature of building with LEGO bricks stimulates the brain in unique ways, helping participants to explore new perspectives and generate fresh ideas. This can be particularly valuable in brainstorming sessions, strategic planning, and problem-solving workshops, where out-of-the-box thinking is essential.

LEGO Serious Play can enhance communication and team dynamics. As participants build and share their models, they are also sharing their personal experiences and viewpoints. This process fosters empathy and understanding among team members, leading to stronger relationships and more effective collaboration. It also helps to break down hierarchical barriers, as everyone’s contributions are valued equally.

In addition to its applications in the corporate world, LEGO Serious Play has been used in education, therapy, and community development. Its versatility and adaptability make it a powerful tool for a wide range of contexts and challenges.

In summary, LEGO Serious Play is a dynamic and engaging approach that leverages the power of play to unlock creativity, enhance communication, and foster collaboration. Whether you’re looking to solve complex problems, develop new strategies, or simply build stronger teams, this methodology offers a unique and effective way to achieve your goals.