Placing the user at the centre of the design process and creating viable solutions using a combination of methods and processes
A transformative formula for solving problems of any size and testing new ideas around a proven framework.
Collaborative creativity combined with a staged development process. A proven method for developing (almost) anything.
We chose term “empathetic design” as we feel that empathy should be the key element in any design process. Our aim is to bring creativity and our multi disciplinary design ethic to all organizations regardless of size.
We feel that design needs to escape the studio and become part of any organizational toolkit. We also feel that creativity can be taught, nurtured and refined, it may need the right environment to flourish and we can help with that as well.
Our commitment to this “empathetic” approach means that we work with our clients to help identify, clarify and codify their aims and objectives, and then help them achieve them in the best way possible using a range of different methods.
Phil's expertise was invaluable in getting this document done within budget and on time. Phil was professional in every aspect in dealing with mylearnadfriend and we would not hesitate to use his services again.